Trade Show & Exhibition Design
As a graphic designer at Palliser Furniture, I saw an opportunity to elevate our brand communication through our quarterly industry trade shows.
I take inspiration from museum and permanent exhibition displays, and work with the Marketing Director, Product Managers and Interior Designer to identify the brand direction and product stories of each show. I then present the proposal to executives, work with print vendors to strike a balance between value and material quality, and ultimately assist with final installation to ensure the vision remains clear.
I also develop Point of Purchase items that are cohesive with the large scale graphics, but serve as a customer focused take-away.
Trade shows are excellent avenues to make a strong impression on potential retailers and clients, and I believe design can do a lot of the legwork towards a final sale.