LOGOS & BRANDING – Tia Jasmin Design

The Monday Club Branding

Tia Jasmin — Mon, 26 May 2025 22:19:59 +0000

The Monday Club Logo and Brand Design

The Monday Club is a female owned business providing assistance to small businesses in terms of content creation, marketing materials, and expert advice. They wanted a unique, forward thinking brand that also made use of funky retro visuals.

The brand consists of a simple monogram, the monogram with text, and the primary full wordmark logo, as well as a colour palette of cool purples and warm beige shades with a tangerine accent colour.

The treatment of brand images should always be in black and white, and heavily edited with added noise and halftone shading. It’s recommended to choose something quirky or unexpected to add fun to the brand.

To balance the otherwise fun, bright colours and sensibilities of the brand, occasionally make use of full frame photos treated in the same way as the other brand photos (noise, halftones). If the photo does not take up the full frame, using rounded corners is recommended. Then, bright text, triple lines, starbursts and other graphics can be layered on the photo for contrast.

Digital ‘Stickers’ can be used to add call outs, information, and brand elements to a layout.

Spruce Design Build Branding

Tia Jasmin — Mon, 26 May 2025 21:52:24 +0000

Spruce Design Build Logo and Brand Design

Spruce Design Build specializes in infill projects across Winnipeg, helping clients confidently grow their portfolios with brand-new rental properties tailored for today’s market. I was brought on to create a full brand package for this new company.

The final logo uses an icon as a main part of the brand, which can be viewed as tiered roofs with a window or a spruce tree.

I expanded the use of the main arrow shape to act as a signature brand element, creating a visual language along with the brand font and colours.

The diagonal lines in the same angle as the spruce icon can be used as backgrounds or transitions from one colour to another, in any of the brand colours. The stippled lines can be used to support photography or graphic elements.

The diamond in the icon can be expanded to be used as a window for photography or content, with arrows on top and bottom used as a frame. Arrows should typically be in green and slight transparency can be applied to make the effect more subtle.

With the branding package, I developed business cards, icons, a sample landing page, a mission and vision document, and a potential instagram ad.

Ideal Pour

Tia Jasmin — Mon, 26 Jul 2021 21:54:03 +0000

Ideal Inventory / Ideal Pour Logo Design & Branding

Ideal Inventory and Ideal Pour are related software products that help bar managers properly track and manage their inventory. I was brought on to create logos for both products as well as an overarching brand that would bring the two together and attract new clients.

The logos for IdealPour and Ideal Inventory are intended to work together as one branded system, while also be able to stand on their own. The intention here is to create a sophisticated, upscale look while incorporating colours and layouts that give a modern, tech forward feel.

The brand is comprised of bright, high contrast colours as well as patterns such as custom halftones and waved lines. These elements work together to create a cohesive look.

The “II” and “IP” elements can be used as monograms or as a frame for text, photography, or other content.

The brand should use dark, moody photography reminiscent of being in a high class lounge or bar to set the scene and immediately speak to Ideal’s specialty.

In the end, I created a slide deck, letterheads, business cards, brochures and web page designs as part of the overall brand deliverables.

Manitoba Disaster Management Conference

Tia Jasmin — Thu, 07 Jan 2021 18:56:02 +0000

MANITOBA DISASTER MANAGEMENT CONFERENCE BRAND & WEBSITE

The Manitoba Disaster Management Conference is one of Canada’s largest disaster management industry events. After running its 29th conference, the board decided it was time to redesign its brand and website. I was brought on to complete an entire rebrand, website overhaul, and continued to provide design services in the years that followed.

For the MDMC brand, I wanted to develop a type of signature border that could be used to frame information and photos. By using this frame in different applications, you can easily reference the brand without needing the logo to appear on every application, and highlight content important to the conference such as speaker profiles or dates and times.

The main reason for the website redesign was to improve usability, organize the information, and give the site a modern, updated feel that was consistent with their new brand.

I took all the information that already existed on their site, and started from scratch with a full redesign.

For the conference itself, we develop a printed and digital brochure each year with information on the agenda, seminars and speakers.