ManyFest is a popular festival held each September downtown Winnipeg. The colours and typefaces were carried over from last year, but a good deal of redesigning was necessary to fulfill ManyFest’s needs in 2019 as it expanded to include new events and more real estate. One of the big challenges of marketing this festival is the myriad of events and attractions that are involved. One of the ways I decided to tackle this was to develop illustrations to represent the different attractions, such as food trucks, carnival rides, live performances and beer and wine gardens. In addition to billboards, social graphics, motion graphics, a fold-out printed guide, and way-finding signage on site, I worked with a programmer to launch a new website that feels fun and light while cleanly showing all the events our patrons could participate in over the course of three days downtown.
To see the animation that was shared on social media and played on the screens during the event, click here.