Winnipeg Jets 19/20 Marketing

I worked at True North Sports + Entertainment, the company that owns the NHL team Winnipeg Jets, for over a year. In that time, I worked with the Creative Director and Creative Lead – Hockey to produce a range of digital and print marketing graphics for the team. 


Our ticketing sales team is always coming up with new promotions, sales and giveaways to encourage sales. For every campaign you see represented here, I would have also created extensive social posts, eblasts, bowl digital signage, web advertisements and print collateral.


For every home game, we produce a custom poster often featuring a specific player for fans to take home. We are often given a lot of creative control to create whatever we want with these, so I tried to experiment with the brand and push the elements in different directions. 


At the start of the 2019/2020 season, the Jets revealed their Heritage Blue Jersey. The new (old) jersey would be worn at the 2019 Heritage Classic against the Calgary Flames, and would also hit the shelves for fans to purchase. I created this video, bringing motion to already established photography and brand elements, for our social media campaign and online ads.

The Winnipeg Jets has a strong social media presence, and there has been an effort to post quality, varied content as frequently as possible. For Canada Day, I had the idea to select a few of our Canadian players and highlight their hometowns on a brand appropriate flight map.

This is an example of the type of content we might create between seasons to keep our pages relevant.