Ideal Inventory / Ideal Pour Logo Design & Branding
Ideal Inventory and Ideal Pour are related software products that help bar managers properly track and manage their inventory. I was brought on to create logos for both products as well as an overarching brand that would bring the two together and attract new clients.
The logos for IdealPour and Ideal Inventory are intended to work together as one branded system, while also be able to stand on their own. The intention here is to create a sophisticated, upscale look while incorporating colours and layouts that give a modern, tech forward feel.
The brand is comprised of bright, high contrast colours as well as patterns such as custom halftones and waved lines. These elements work together to create a cohesive look.
The “II” and “IP” elements can be used as monograms or as a frame for text, photography, or other content.
The brand should use dark, moody photography reminiscent of being in a high class lounge or bar to set the scene and immediately speak to Ideal’s specialty.
In the end, I created a slide deck, letterheads, business cards, brochures and web page designs as part of the overall brand deliverables.
