WINNIPEG JETS 19/20 CREATIVE
I worked at True North Sports + Entertainment, the company that owns the NHL team Winnipeg Jets, for over a year. In that time, I worked with the Creative Director and Creative Lead – Hockey to produce a range of digital and print marketing graphics for the team.
TICKET SALES CAMPAIGNS
Our ticketing sales team is always coming up with new promotions, sales and giveaways to encourage sales. For every campaign you see represented here, I would have also created extensive social posts, eblasts, bowl digital signage, web advertisements and print collateral.
COLLECTIBLE GAMEDAY POSTERS
For every home game, we produce a custom poster often featuring a specific player for fans to take home. We are often given a lot of creative control to create whatever we want with these, so I tried to experiment with the brand and push the elements in different directions.
We would always be sure to match the jersey colour in the poster to the one the team would be wearing on the ice, such as the Aviator Jersey featured above on Captain Wheeler.
For some games, the team would wear special warm-up jerseys such as the LGBTQ ones above or the Hockey Fights Cancer ones below, which would then be auctioned off for charity.
For some games, the team would wear special warm-up jerseys such as the LGBTQ ones above or the Stand Up to Cancer ones below, which would then be auctioned off for charity.
