Drinking Board Game

Monoposhots Drinking Board Game

Drinking card games have been a house party standard for ages, but I decided to shake things up with a different format. I croud sourced some ideas from friends for the tiles, and put together a polished board designed to get the party started.

The illustrations are based around a night out at the cabin, where Monoposhots is commonly broken out.

For the second iteration, I developed ‘Superlatives’ cards, with prompts for the group to choose the drinker based on a particular trait. 

Block Party Flyer

Block Party 2022 Flyer & Poster

In spring of 2022, we decided to throw a block party with our next door neighbours to kick off summer. We had posters and flyers printed to inform our area about the event.

I used our 85 Thatcher Branding to inform the design style and colour palette.

For the back, I created illustrations of popular summertime/party imagery and laid them out in blocks.

The 11×17″ poster was just printed as a keepsake for us and the other house putting on the event.

Wine Tasting Cards

Wine Tasting Cards

In 2020, we got together as a family to celebrate my partner’s mother’s birthday. She is an avid wine lover, so we themed the outdoor celebration around that, seeing as all official wine tasting events were shut down for COVID.

Each person in attendance chose a country with a prominent wine culture, and selected a wine from that region. They provided me with their details and I added the notes to the cards. 

Everyone prepared their own dish, inspired by the country of their wine’s origin. 

Everyone was able to record their ratings and make notes on the back side of the cards, which we compared at the end. 

The event was a big success, and the birthday woman loved the professional addition of the cards. She even asked me to print another round so she could throw a similar party for her best friend a few weekends later. 

Harry Potter Birthday Party

Harry Potter Party

For my friend’s 26th birthday, we decided to throw a themed party like the aging millennials we are. I took advantage of this to create some custom graphics and elevate the whole experience.

The first piece was a custom birthday ‘card’ styled like the Daily Prophet. I got our core group of friends to submit ‘articles’ with stories and memories. I also included a crossword and a horoscope section on the back. 

For a drinking game, I strung up ‘Hogwarts Letters’ on thread from the ceiling, and prompted guests to pull them at random. Once you pull a letter, you have to fulfill the task inside. Sometimes this is a great thing; you get to give out a shot or make someone else answer a question. Sometimes it goes the other way, with you having to take a drink or complete a dare. It’s a game of chance!

I also created custom scrolls with the party guests’ names, and used them to decorate the walls. I also mixed in some signs with popular Harry Potter ghost names. 

In addition to the above, we also had a 9 3/4 styled entrance curtain, bottles of alcohol with potion labels, a themed cake, a house point competition, a photobooth, and a Honeydukes candy bar. 

Reeve’s Reads

Reeve’s Reads Logo & Branding

A friend who is an avid reader recently started a dedicated instagram account where she posts book recommendations and reviews. I developed a logo and brand for her to use to get her off to the right start.

Reva, the reader herself, has recognizable red hair that I wanted to represent in the logo. 

You can check out her instagram account here! 

Happy reading!

85 Thatcher Branding

85 Thatcher Logo Design & Branding

In 2021, after a year of being isolated from our friends and being unable to meet up at our familiar haunts, five of my closest friends and I decided to rent a house together. When we moved in, I thought to create a little logo and brand for our home.

I enjoyed being able to create branding with total freedom, developing some skills I don’t often get a chance to work on. 

We decided to draw up a quick roommate agreement to mitigate any future issues or disagreements, and I took the opportunity to put it together as a branded piece. 

I even went through the process of sending my roommates some options, as I had developed a few different icons and colour palettes for the brand.

I went ahead and developed some other pieces for the house, including a sign to hang at our entrance with our names, and some custom shot glasses as a housewarming gift. 

The BAM Group Real Estate

THE BAM GROUP REAL ESTATE TEAM MARKETING

The BAM Group is a real estate team located in Winnipeg, Manitoba. I work with them on a contract basis to develop and manage marketing initiatives, ensure consistent branding, and create a steady stream of quality content for social channels.

DIGITAL
PRINT

DIGITAL MARKETING, SOCIAL MEDIA, AND WEB DESIGN

I manage The BAM Group’s instagram and social media channels, creating and designing consistent content. I develop blog posts, testimonials, infographics, and trend images for the feed, as well as posting about any new home listings. I also create more engaging content for stories, such as audience games and polls. 

I also created lead generation funnels to connect the team with potential clients. The ones featured above are web ads targeting sellers, leading to a landing page that gathers information on the visitor’s home. 

When I came on, I rebranded the website (winnipeg-listings.com), including adding a section with a full guide to the neighbourhoods and events of Winnipeg (BAM’s Guide to Winnipeg), to prove our city knowledge and raise the interest of potential clients. 

PRINT DESIGN

Along with digital marketing, print design is still an integral part of the real estate industry. Here are some of the pieces I’ve worked on for BAM.

LISTING PRESENTATION, GIVEN TO PROSPECTIVE SELLERS

HOMEOWNER’S HANDBOOK, FOR NEW HOMEOWNERS

POSTCARDS GIVEN TO CLIENTS WITH BRANDED GIFTS

Vanessa Friesen

VANESSA FRIESEN LOGO & BRANDING

Vanessa established her practice to ensure all people can have access to fair legal representation. By balancing the natural imagery with clean, professional iconography and type, the final brand reflects her consideration of environmental and economic sustainability.

Nature can evoke a calming, destressing effect on the viewer, which can be beneficial for those searching for help with a legal situation, rather than being faced with imposing images of courtrooms or stacks of law books.

As part of the branding, I developed some simple icons that mirror the shape used in the main logo icon. The brand colours are a deep forest green and a contrasting warm tan colour. These colours allow for enough contrast to have both light and dark layouts, and also give the brand a natural yet sophisticated feel.

WARM TAN
CMYK : 10/23/50/0
RGB : 230/196/128
#E6C480

FOREST GREEN
CMYK : 77/58/74/75
RGB : 15/27/17
#0F1B11

Many firms use sterile, impersonal legal stock photography to fill out their brands, so making use of nature photography can set Vanessa apart in the market. Also, nature can evoke a calming, de-stressing effect on the viewer, which can be beneficial for those searching for help with a legal situation, rather than being faced with imposing images of courtrooms or stacks of law books.

And here’s how it all comes together, digitally and in print:

Manitoba Disaster Management Conference

MANITOBA DISASTER MANAGEMENT CONFERENCE BRAND & WEBSITE

The Manitoba Disaster Management Conference is one of Canada’s largest disaster management industry events. After running its 29th conference, the board decided it was time to overhaul its current brand and website. I was brought on to complete an entire overhaul of the logo and website. 

BRAND
WEBSITE

LOGO DESIGN & BRANDING

For the MDMC brand, I wanted to develop a type of signature border that could be used to frame information and photos. By using this frame in different applications, you can easily reference the brand without needing the logo to appear on every application, and highlight content important to the conference such as speaker profiles or dates and times.

Below, you can see the different directions I explored when developing this logo.

This frame also subtly incorporates the triangle motif from the original brand (top) in the corners. The choice was made to reduce the main logo to just MDMC, and have the full name only appear when necessary (external items like advertisements). This allows us to shrink the logo down and reproduce it in embroidery or foil printing.

WEBSITE DESIGN

The main reason for the website redesign was to improve usability, organize the information, and give the site a modern, updated feel that was consistent with their new brand. 

I took all the information that already existed on their site, and started from scratch with a full redesign.

I folded all the attendance related items, such as Agenda, Registration and Hotel Info under one page, created a destination for past conference information, photos and brochures, and created a place to fully profile all the featured speakers. The hope is that anyone attending the conference would have all the information they need prior to, during, and after attendance.

Here you can have a bit of an insight into my process, which begins with wireframes that I follow quite closely when building the site.

Napier Consulting Web Design

NAPIER EMERGENCY CONSULTING WEBSITE REDESIGN

Shelley Napier is an experienced and trusted emergency management consultant, and she runs a team of experts through her business, Napier Emergency Consulting. The brand needed an update and a new website to help potential clients understand her expertise and services. 

LOGO REDESIGN

The first step was to take her old logo (left) and update it. Preserving the general layout and the colour scheme, I created a more modern, clean logo for online and branding use. I used this brand to influence the design of the website itself. 

My approach to the design was to create something simple, attractive, and easy to use. I wanted to present her expertise front and centre on the home page, highlight some specific case studies with northern communities, and dedicate a developed section on all the services NEC provides.

You can see below the wireframes developed for the presentation stage of the site, to work through info architecture with the client. 

The old site was mostly text, which obscured important information in walls of copy. I developed comprehensive wireframes before beginning the actual design, in order to have a clear sense of where all the information will go and what photographs and data would still need to be collected. 
I set aside areas of every page to highlight the many testimonials Shelley had gathered, and for CTAs that would send you to the contact page. 

To see the entire live site, visit napierconsulting.ca.